We are the #1 Boston GEO SEO Agency
With the rise of AI chatbots, the way people search for products and businesses is changing. And with the recent launch of Chat GPT Atlas browser, and the Perplexity Comet browser, things can change much more quickly.
I'm not saying that Google search is dead, far from it. But while many other browsers have failed to cut into Chrome's market share in a meaningful way, AI could change that overnight.
The time for Generative Engine Optimization is now. We are witnessing a massive shakeup that offers smart business owners a level playing field and a way to outrank even your biggest competitor.
While traditional SEO tactics do help LLM ranking, many other factors affect your rank in chatbots and overall AI visibility. The biggest benefit of GEO and LLM SEO is that it creates a more level playing field. Data shows that only 13% of the top LLM ranking pages are in the top 10 organic Google positions. And only 33% of the #1 ranking Google position ranks high in LLMs.
This means that even if you are in very competitive locations and industries where you may have a real struggle to capture first page rankings, with expert LLM SEO services, you could dominate sites with more links and more authority.
None of us can predict how fast AI search will take the lead in market share. But based on the sheer number of users, it can happen much sooner than we may realize. If you want to find out where you rank in LLMs and learn how I can help you increase your AI search visibility, we should talk.
See the results my clients have seen from my GEO SEO services in Boston.
While I can't give all my secret away, I can give you an understanding of the top factors and strategies I will implement
I don't just build high authority citations. I build the ones the chatbots use most frequently for your niche.
People are more conversational with AI, so I target long tail search terms that are the most commercially centered.
I investigate the citations important to LLM ranking for your GEO+Niche that your competition has, that you are missing.
Structured Data helps both search engines and AI programs understand your site and your context.
I have been testing and tweaking various tactics that have shown great results in increasing AI visibility.
Google AI Overview is Google’s integrated generative AI feature within Search that summarizes answers from multiple web sources directly on the SERP. It uses Google’s Gemini model to synthesize contextually relevant information across entities, attributes, and topical clusters. For GEO (Generative Engine Optimization), this tool represents the shift from keyword ranking to entity and semantic ranking. Brands must now structure their content for inclusion and citation within these overviews, focusing on factual precision, schema-rich formatting, and authoritative sourcing to be referenced as a “reliable snippet source.”
Google AI Overviews have been taking over the prime location in many national and local searches. Google AI Overview gives searchers answers and recommendations right at the top of many searches. Searches that implement Google AI Overview lose over 30% of organic clicks, as many users are not going past the Google AI recommendations.
ChatGPT, developed by OpenAI, is a conversational AI model built on large language models (LLMs) that generate human-like text responses. It’s a major driver of the LLM SEO paradigm, where optimization extends beyond Google Search to include AI answer engines. ChatGPT indexes web-based content through Bing integration and APIs, meaning optimized data structure, factual density, and contextual clarity increase visibility in AI-generated outputs. Its influence lies in predictive text generation. Content that aligns with entity relationships and structured context is more likely to appear as cited or paraphrased reference material.
ChatGPT has a huge user base of over 500 million people and captures 81% of the chatbot market share. With the recent launch of ChatGPT Atlas, now those diehard ChatGPT users have a browser. This is a game-changer for LLM SEO. Many browsers have tried to cut into Google Chrome's market share and have failed. ChatGPT could change that.
Perplexity AI functions as an AI-native search assistant that fuses LLM generation with real-time web search retrieval. It provides cited, source-backed answers rather than speculative responses. In GEO and LLM SEO, Perplexity signals the rise of “source-first ranking”—where authoritative, context-rich pages are directly linked as answer evidence. Optimizing for Perplexity requires a hybrid strategy: factual depth, semantic accuracy, and structured markup (FAQ and Article schema) that allow AI systems to extract and verify claims seamlessly.
While Perplexity only has 10% of the AI software market share, its users are very loyal to it.
Gemini is Google DeepMind’s multimodal large language model (LLM) that powers the Search Generative Experience (SGE) and Google AI Overview. Unlike earlier models, Gemini integrates text, image, and code reasoning within one neural framework. It combines the knowledge graph’s entity precision with real-time generative inference, enabling contextual synthesis across search queries.
For GEO SEO, Gemini redefines ranking signals. Instead of keyword density, it measures entity authority, content consistency, and semantic connectivity between topics. Websites that provide structured data, factual evidence, and schema markup gain higher eligibility for Gemini’s summary inclusion. Gemini also introduces the “Answer Attribution Layer,” where verified sources, based on topical depth, citation quality, and factual uniqueness, are referenced directly in AI-generated summaries. Optimizing for Gemini means optimizing for contextual truth and entity coherence, not merely visibility in SERPs.
Claude is Anthropic’s constitutional AI chatbot designed to reason with transparency, interpret nuanced queries, and avoid misinformation. Unlike transformer-based systems trained for maximum completion probability, Claude follows a “constitutional” framework—guided by rules of factual accuracy, fairness, and human alignment. Its model family (Claude 3, 3.5, and upcoming variants) demonstrates advanced context retention and legal-safe reasoning across long-form text.
In the realm of LLM SEO, Claude prioritizes explainable authority and logical flow. This means content optimized for Claude’s retrieval systems must show internal coherence, proper citation, and structured argumentation. For GEO-focused brands, Claude highlights a major SEO evolution: AI answer engines will increasingly reward transparent reasoning chains over stylistic language.
"I wouldn't go anywhere else. Gabe's knowledge of SEO and marketing has been an invaluable asset to my company."
How much does GEO SEO cost in Boston?
Price: starting at $1,500/mo
Local SEO is for businesses that serve a specific city or town. Some examples are: dentists professionals, home service providers, financial service providers, etc.
Price: starting at $3,500/mo
National SEO is for businesses that serve the entire U.S. Ideal for service businesses with different locations across different states and e-commerce brands.
Future-proof your brand with LLM SEO
Nick V.
"I wouldn't go anywhere else. Service is quick, responsive and reliable. Gabe's knowledge of SEO and marketing have been an invaluable asset to my company."
Therese Wagner
"He was patient and responsive to all my needs. It was exciting to watch my website go from page 25 to page 1 on Google. It has been a pleasure dealing with a small USA based business regarding SEO."
Harry O.
"SEO Company Boston is hands down the best SEO company I've worked with. Gabe is a true expert in his field. Highly recommend!"
Austin M.
"SEO Company Boston is the best! We had no local visibility before hiring them and now we're on the top page of Google in the maps section. We're getting so many more calls. Last month we made a 5X return on what we're paying him. Thanks so much Gabe!"
Aslan S.
"We’ve partnered with a handful of SEO agencies over the years, but none came close to what SEO Company Boston delivered. In just a few months, our leads shot up and our Google Maps rankings improved way more than we expected."
Dara O'Brien
"He is responsive, knowledgeable, and a real pleasure to work with. He demystified the process and helped educate us regarding best practices and how to optimize new content as we move forward. We are happy to recommend him!"
Think of Generative Engine Optimization as the evolution of traditional search marketing. While SEO aims to rank your website high on Google's results page, GEO ensures your brand becomes part of the conversation when AI platforms like ChatGPT, Perplexity, Gemini, or Google's AI Overviews answer user questions directly.
The difference is profound. Traditional SEO involves the familiar playbook: keyword research, link building, technical optimization, and crossing your fingers that search algorithms work in your favor. GEO operates on a different level entirely. It's about becoming the source AI systems reference when generating their responses.
Consider this scenario: A potential customer asks Perplexity, "Which companies lead in generative engine optimization tools?" If your brand appears in that AI-generated answer, you've achieved what GEO is all about. You're no longer competing for position three versus position five on a search page. You're woven directly into the answer itself.
This shift matters because user behavior with AI platforms diverges sharply from traditional search patterns. People don't just look for links anymore. They expect synthesized, conversational answers. Research from Walker Sands confirms that GEO works alongside SEO rather than replacing it, meaning brands now face a double challenge: optimizing for both conventional search algorithms and AI knowledge bases simultaneously.
GEO works by making your content credible and easy for AI systems to understand. When someone asks ChatGPT or Perplexity a question, these platforms scan sources across the internet and synthesize an answer. To get cited, your content needs a clear structure, factual accuracy, expert credibility, and ideally some original research or data.
The mechanics differ from traditional SEO in key ways. While Google ranks pages using complex algorithms, AI platforms simply ask: "Does this source help me answer this question accurately?" They prioritize substance over keyword optimization. That's why an in-depth industry report might get referenced by AI even if it barely shows up on Google.
Success with GEO comes from creating genuinely valuable content—detailed guides, original research, expert analysis—rather than gaming keywords. AI engines also rely on signals like backlinks and domain authority to assess credibility, so traditional SEO fundamentals still matter for getting discovered.
Here's the catch: each AI platform works differently. ChatGPT favors structured formats with clear summaries. Perplexity prioritizes transparency and multiple sources. Google's AI Overviews lean on sites already ranking well. Effective GEO means testing what actually gets your brand mentioned, then doubling down on those strategies while keeping the SEO basics that help AI systems find you in the first place.
I mainly optimize for Google AI Overviews, Chat GPT (the app as well as the new browser), Perplexity, Gemini, and Claude. But the weight put on each varies due to the market you serve. If you are target market is B2C, then Google AI Overview and ChatGPT are likely the most relevant, as Chat has over 80% of the consumer AI market, and Google AI Overview is embedded right in search.
Meanwhile, Anthropic holds the highest market share of Enterprise AI use. So if you are a B2B business putting the heaviest focus on optimizing for Claude AI might be the smartest option.
If we end up working together, I will do thorough research to understand the LLMs that will have the most benefit to your brand.
It's always a combination of things that can coalesce into a rapid major industry change. For years, Google Chrome has held the crown. But it's slipping. The combination of how bad so many search result pages are recently, with the mass adoption of AI software by the public, has to potential to really shake things up.
AI isn't going anywhere, whether you think it's a good thing or a bad thing is irrelevant at this point. We are living in a time of explosive technological advancements. To stay competitive and have brand awareness, AI visibility optimization is crucial. But even more so, GEO is important because it provides brands that may have struggled to rank against the whales in organic SEO a real shot at owning the conversation in LLMs.
GEO and SEO share many things. Effective on- and off-page SEO practices are crucial for enhancing AI visibility. But GEO takes it further. Generative Engine Optimization builds upon specific SEO tactics. However, it also incorporates other strategies tailored to LLM SEO, some of which are:
Many factors go into optimizing for LLM ranking and increasing AI visibility. Below, I will break down the main aspects.
Strengthen Entity Presence and Authority
Large language models rely on knowledge graphs and entity relationships, so the focus is on:
Create Content With Clear Answers
LLMs extract precise facts and concise statements, so we implement:
Increase Brand Mentions Across the Web
The more a brand is referenced, the more likely LLMs are to recall it, so we build:
Optimize for Topical Depth & Semantic Coverage
Cover a topic like a mini-Wikipedia:
And much more.