SEO Articles for the savvy entrepreneur

I have been an SEO expert or over 13 years. In that time I have been quoted in Entrepreneur, Forbes, GoDaddy, Business Insider, MECLabs and more. Below are articles I have written to help you understand advanced SEO tactics and strategies and articles to help you understand the important of SEO.

Local SEO Guide for Small Businesses for 2025

Gabriel Bertolo October 29, 2025

A flooring company in Portland watched its call volume drop 47 percent in six weeks. Their Google Business Profile looked fine at first glance: hours posted, photos uploaded, decent star…

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Google Maps SEO: What It Is and How It Drives Calls

Gabriel Bertolo October 29, 2025

A plumbing company moved three blocks and disappeared from Maps. Their van still drove the same streets. Their phone number hadn’t changed. But the calls stopped because Google wiped their…

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Generative Engine Optimization GEO LLM ranking and increasing AI visibility

Quickstart Generative Engine Optimization: 30-Day Plan to Lift AI Mentions

Gabriel Bertolo October 29, 2025

AI engines now stand between your brand and the moment a buyer decides. They crawl your site, parse your schema, and choose whether to cite you or hand the spotlight…

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