Boston SEO services designed to increase your revenue

Local SEO is best suited for businesses that serve a specific town, city, or smaller geographic area. Some businesses that Local SEO is ideal for are: dentists, home service businesses, lawyers, financial service providers and more. What makes my Boston Local SEO so powerful is that it utilizes traditional SEO practices as well as tactics to help local businesses rank higher in Google Maps and other search sources that are commonly used by searchers when they are looking for a local business. 

It is very common for a user to search in specific ways when they are looking for a solution to their problem. Whether they need a plumber or they need a lawyer the way they find them is pretty much the same. When a user searches Google for a "lawyer near me" they are met with a crowded search results page. They see Google Ads, the Map Pack and then organic listings. Some users go right to ads, others go right to the map pack, and some others will scroll down to the organic listings. 

It is ideal to have a footprint across all of these so you can capture as many leads as possible. This is what I specialize in. Some things included in Local SEO:

• SEO Audit
• Google Business Profile Audit
• Advanced Schema Markup
• Link Building
• On Page Optimization

National and E-Commerce SEO tend to be much more competitive as they go after keywords that have a much higher search volume compared to local SEO. It also means you're going toe to toe with big brands that have large marketing budgets. To succeed in this arena as the underdog it's important to hire an SEO consultant that knows how to find the weaknesses in your competitors strategy and use that to your advantage. 

National SEO means that the entire United States is your target market. E-Commerce SEO is Search engine optimization specialized for online stores. The search results pages for these kinds for searches are even more crowded when you take into account Google Shopping, more ads, affiliate sites, and high authority sites looking to make commissions. 

This kind of SEO requires specialized skill and experience to succeed. But the ROI from a successful SEO campaign can be astounding. Get in touch to learn about how I can help your national or E-commerce brand get more revenue. 

Google Maps is the king when it comes to local SEO. 43% of local internet searches result in a Map Pack click or call, and the #1 ranking Google Maps listing gets over 20% off all calls. Imagine what this kind of exposure can do for your business. Many local searches choose a business to call or contact from the 3 listings in the map pack. If you're in the map pack and have a solid profile, a good rating and enough reviews those leads can be yours. Most of these leads are people looking to make a buying decision right away. 

I have been ranking GBP's for over 10 years. Through learning and experimentation I have strategies to get your business in the map pack. How long it takes depends on the shape of your Google Business Profile, website optimization, and the level of competition. My Boston Google Business Profile SEO includes:

• Google Business Profile Audit: The first step is an audit of your GBP. I analyze the categories, the bio, the reviews, and other aspects to determine the best course of action to get those grids turning green as quickly as possible. I also look at many on page website factors as the website plays a large role in how well the GBP ranks. 

• Competitor Analysis: It important to look at the landscape of the map pack for the keywords you're looking to rank for. I determine how stiff the competition is and look at the top ranking GMBs to develop a custom strategy to get you to outrank them. 

• Google Map Listing Optimization: Once all of that work is done I get to work optimizing your Google Business Profile and your websites on page SEO to get things moving. Some tactics included are: optimizing your profile, helping to set up a process to get more reviews, building local citations to strengthen your brands NAP signals, map embeds, and building out links. 

Generative Engine Optimization (GEO) is the process of optimizing content to increase LLM ranking and AI visibility for your brand. Increasingly, people are utilizing chatbots like ChatGPT, Perplexity, and Claude to search for products and services. GEO is an aspect of SEO that utilizes authority building, citations, structured data, and specialized content to help increase how often and how high your brand is recommended when someone searches for what you offer. 

With the launch of ChatGPT's browser, Atlas, and Perplexity AI's browser Comet, we might see chatbot browsers cut into Chrome's market share. The good news is that these chatbot searches create new opportunities for brands to outrank even the biggest competitors by creating a more level playing field. But time is of the essence, unfortunately, as more and more companies are putting more thought and budget into LLM SEO. 

Google Ads and Search Engine Marketing in general is complimentary to local Search engine optimization. The more you show up the more trust you build and the more likely it is that those local searchers will contact you. It also helps to drive some new leads while the local SEO work is being done. I have been running Google Ads for over 10 years and get great results. When it comes to PPC management as a service in tandem with local SEO the budget doesn't have to be big, depending on the niche. Even a little can go a long way for most businesses. 

My standard procedure is to utilize the keywords from the keyword research phase from the SEO and use these within the Google Ads campaigns. Then I create ads with great messaging to capture the awareness of your target market.